RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done. NotReal developed an overview video to showcase everything this powerful app can do, so viewers can get a glimpse of how broad and complete this product really is. There's the coexistence of three worlds: Real, the user point showed through realistic work situations. Digital, conformed by deconstructed UIs that highlight specific features of the app. And Abstract, to describe general functionality. Throughout the video, there's a team creating a product through the app.
134340 is a short music video and visualizes the titular song of the same title. In response to the lyrics, the video redesign dwarf planet Pluto as a white ball wanders through multiple dimensions of space. It contains simple geometric shapes modelling and keyframe animation of 30fps. The color palette consists mainly purple and blue to fit the space aesthetics of the video. The music video captures a 2D effect art style known as Cel Shading and combines animations into the 3D elements. 134340 project was entirely crafted and composed in 3D software Cinema 4D in a span of 2 months.
The Una Corda Piano design departs from the traditional concept of acoustic pianos that consist of the technical piano surrounded by a furniture casing. The Una Corda design strictly focuses on the functional aspects of the instrument, the sound quality and the mechanical properties. For amplifying piano strings only the soundboard is relevant, stripping the instrument of a case allows the sound to travel freely to the listeners. The mechanical parts being visible adds to the educational experience whilst playing the piano, offering an insight into how the audible tone is actually created.
It is a lighting show that was staged at three different locations in Oakville (ON, Canada). The performance is fiction on the theme of Energy. In the story, the Outsiders came to Earth not as invaders but as highly intelligent creatures with a lot of knowledge to share with humans. The main point of the project: the energy is actually found inside of us. It is the foundation of human livelihood and maybe a key to solving the energy problem on Earth. To visualize the idea, the artist has designed lighting costumes using LED modules and zip-ties.
Ms. Wu created this video for Julius Baer to explain the working method of their new digital product for their potential investor. From concepting, storyboard, style frames design to animation, she figured out how to visualize the difference between heavy workflow, digitalization and new era. She added visual metaphors to increase uniqueness. Creative thinking and techniques were utilized to create a video with a clear story narrative and visual attractions. This video showed the beautiful future the new digital product will bring.